Welcome to Lucky Star: A South African Icon in Canned Fish

At Lucky Star, we are more than just a brand; we are a South African household staple, recognized by our iconic red, yellow star, striped blue wave logo that graces shop fronts and local designs across the country. Since our inception in 1959, Lucky Star has been committed to providing generations of South Africans with delicious and nutritious meals that you can trust.

Our Rich History

Originally hailing from California, Lucky Star's journey began when Federal Fish Packers acquired the "Your Lucky Star" brand in 1955. By 1959, it had transformed into the Lucky Star brand that remains beloved today. As the market leader in the canned fish industry, Lucky Star is synonymous with quality, taste, and convenience, offering great value for money.

Quality You Can Taste

At Lucky Star, we prioritize taste and nutrition. Our products are crafted to ensure every can is packed with goodness, offering essential omega-3 fatty acids and protein-rich meals. We collaborate closely with the South African Chefs Association to inspire creative and nutritious meal options for every occasion.

Sustainability at Heart

Beyond providing tasty meals, Lucky Star is committed to sustainability. We understand the importance of preserving our oceans and operate under the strict guidelines set by the Responsible Fisheries Alliance and the Department of Agriculture, Forestry, and Fisheries (DAFF). Our fishing practices adhere to annual quotas to ensure the long-term health of fish populations and minimize environmental impact.

Global Reach, Local Commitment

To meet South Africa's demand, Lucky Star supplements local fish supply with pelagic fish sourced sustainably from global fisheries. This allows us to maintain consistent quality while supporting a sustainable fishing cycle. Our rigorous processing protocols guarantee that every product meets our high standards, ensuring trust in every can of Lucky Star.

Join the Lucky Star Family

With over 800,000 cans enjoyed daily, Lucky Star remains one of South Africa's most cherished brands. Whether you're preparing a quick meal or planning a family feast, choose Lucky Star for delicious, nutritious, and sustainable canned fish products that have been a part of South African traditions for generations.

Discover why Lucky Star is not just a brand but a way of life in South Africa. Embrace the taste, trust the quality, and join us in preserving our oceans for a sustainable future filled with Lucky Star meals.