Product Attributes
Wheat Pillows Filled with Real Chocolate
Made with Wholegrains
High in Fibre – Therefore Filling
High in Energy
No Added Salt
No preservatives
Fortified with 8 Vitamins and Minerals
Target Market
Upper to Middle SEC
5-20 Age Cohort
Children Looking for a Tasty &
Crunchy Cereal
Mothers who want the Nutritional Benefits
of a Good Breakfast
*Your daily values may be higher or lower depending on your calaries needs
Product Attributes
Real Oat & Wheat Bran Pillows
Light & Filling
Slow-Release Energy
High in Fibre
Low in Salt, Sugar & Saturated Fat
Totally Natural – No preservatives
Fortified with 8 Vitamins and Minerals
Target Market
*Your daily values may be higher or lower depending on your calaries needs
Product Attributes
Crunchy Chocolatey Hoops
Made with Wholegrains
High in Fibre - Therefore Filling
High in Energy
Low in Salt & Saturated Fat
No Artificial Colours
Fortified with 8 Vitamins and Minerals
Target Market
Upper to Middle SEC
5-30 Age Cohort
Children & Young Adults Looking for a
Tasty & Crunchy Cereal
Mothers who want the Nutritional Benefits
of a Good Breakfast
*Your daily values may be higher or lower depending on your calaries needs
*Your daily values may be higher or lower depending on your calaries needs
*Your daily values may be higher or lower depending on your calaries needs
Variety cartons consist of: 9 Packs Shapies Choco Pillows (35g), 9 Packs Shapies Choco Hoops (35g) & 9 Packs Fillows Oats & Wheat Bran (35g) Plus 2 Free Packs (35g)
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