Color: Provides a vibrant red or pink color, making it ideal for use in candies, beverages, sauces, dairy products, and processed foods.

Appearance: Typically appears as a red powder or fine crystalline form.

Solubility: Soluble in water, which makes it easy to incorporate into liquid-based food products or applications.

Safety: Regulated by food safety authorities like the FDA and EFSA, with established acceptable daily intake levels for consumption.

Stability: Ponceau 4R is stable in acidic conditions but can degrade when exposed to light or high temperatures for prolonged periods.

Versatility: Used in a wide range of food products, including confectioneries, sauces, jams, and even some cosmetics.

Concentration: The concentration of the dye in the product depends on the desired shade and application.

Compliance: Certified food grade and compliant with local and international regulations for food additives.

Packaging: A 25kg bulk package makes it suitable for large-scale production in the food manufacturing industry.