Experience HD picture quality, incredible contrast and sharp, vibrant, life-like picture with the Sony R300-Series. This compact HD TV is perfect for smaller size rooms, such as a dorm or kitchen and offers ample HD connections. Connect your Sony Sync compatible devices and enjoy convenient operation and control using one remote.

50″ 50W660F HDR Smart LED Full HD TV

Top Features

Full HD

X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Rediscover every detail with X-Reality™ PRO

X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Discover thrilling HDR entertainment

This TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

• High Dynamic Range
• HDR Gaming

Discover thrilling HDR entertainment

This TV brings you the excitement of shows and movies in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

Enjoy HDR gaming

Sony’s HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles.3 Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.4

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.34

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.5

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.5

Made to listen

ClearAudio+

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

Made to listen: ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you’re watching.

Performs in the toughest conditions

Enjoy your entertainment, without any disruption. This TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.

Designed to keep your focus on the picture

Maximise your space, minimise your cables. This slimline HDR TV is edged in a narrow aluminium effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden at the front.6

FEATURES

Everything you watch is clearer, sharper and more entertaining on this Full HD HDR TV with One-button YouTube. Be entertained with amazingly detailed Full HD pictures, enhanced by X-Reality PRO™ upscaling.

• Available in 108 cm (43”)
• High Dynamic Range

• Full HD Resolution (1920 x 1080)
• X-Reality™ PRO
• Youtube™ and more

From smartphone to TV: enhanced web surfing with USB Tethering

With USB Tethering, you can use your smartphone’s mobile network to access and explore the Internet on your television.

X-Protection PRO: Designed for the toughest conditions

X-Protection PRO safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000V.

Narrow aluminium look frame

The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined.

Cable management

Hide cables in the stand, and hold them in place with an included cable holder.6

Cable-free front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

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